24-Hour Launch Checklist

Use the checklist before spending on traffic

A campaign is more likely to produce useful learning when the offer, landing page, lead response, and tracking are ready at the same time. Before launch, test the form or booking route, confirm who responds to new enquiries, and agree on the follow-up window and success measure.

After launch, review lead quality and conversation outcomes—not only clicks. The realtor ROI calculator can help connect your target to appointments and commissions, while the lead qualifier helps organise the next step.

Measure the quality of the response

At the end of the first week, record how many enquiries arrived, how quickly they received a useful response, which ones matched the campaign, and what happened next. This gives you a more reliable basis for changes than impressions alone. If the response is weak, review the offer, audience, message, form, and follow-up sequence before increasing the budget.